SOMETHING ELSE STUDIOS.
[ VIDEO CONTENT CREATION ]
BRONX BEAT
Bronx Beat is a two-time Emmy Award winning series that spotlights the people, places, and unmistakable spirit of the Bronx. Ahead of the 2023 MLB season, the Bronx Economic Development Corporation partnered with the New York Yankees and the YES Network to showcase the borough in a fresh, authentic way — and turned to Something Else Studios to bring that vision to life.
Across three seasons, Bronx Beat has premiered in Yankee Stadium, become a recurring feature in Yankees pregame coverage on the YES Network, and grown into one of the most-watched series on the Gotham App. The project continues to serve as a high-impact celebration of the Bronx’s culture, energy, and community.
THE AI GOLD RUSH
The AI Gold Rush is a four-part documentary series created by Greg Isenberg that explores the explosive rise of artificial intelligence and the founders, builders, and visionaries shaping its future. Something Else Studios handled the full post-production edit for the series, shaping hours of interviews and footage into a clear, compelling narrative built for YouTube performance.
Across all four episodes, we focused on pacing, clarity, and emotional arc — turning complex ideas into accessible storytelling while retaining the depth that Greg’s audience expects. The result is a series that drives high watch times, sparks conversation, and positions Greg at the center of the broader AI discourse.
This project showcases our ability to craft long-form, editorially rich content that resonates with digital-native audiences and elevates a creator’s brand through strong narrative direction.
REBEL GIRLS
For Rebel Girls, we edit and design graphics to shape the story-driven content that fuels engagement and amplifies the brand’s mission of inspiring confidence in young women. These pieces are built to perform — crafted for high retention on social platforms, strong emotional connection, and repeat viewing.
Our work helps Rebel Girls turn real-life role models into narrative engines that grow their audience, deepen brand loyalty, and drive measurable reach across YouTube and digital channels. Each film is edited with clarity, pace, and purpose, ensuring the message not only lands, but motivates viewers to explore more stories within the Rebel Girls universe.
ABOUT
BRANDON STERN
Something Else Studios is a creative studio focused on narrative-driven brand strategy, video production, and post-production. Our work is built on one belief: every brand has a story worth documenting, and when it’s told with intention, it becomes a powerful engine for connection and growth.
We partner with organizations of all sizes, from nonprofits seeking clarity of message to media companies looking to elevate their franchise storytelling. Whether it’s long-form documentary content, short-form social pieces, or multi-platform brand campaigns, we create work that resonates with real audiences in real time.
The studio is led by Brandon Stern, an Emmy-winning creative with more than two decades of experience shaping how brands show up in the world. Before launching Something Else Studios, he served as a creative leader at WarnerMedia, where he guided high-profile, multi-platform campaigns for some of the company’s most iconic properties.
Today, Something Else Studios operates with a simple mission:
Craft stories that stand out. Build content that endures. And give every client a narrative they can be proud of.
HIGHLIGHTS
CRIMINAL MINDS
CHALLENGE: Fans had a number of platforms to binge Criminal Minds on. WEtv wanted to give people a reason to watch it on their network.
SOLUTION: Shoot exclusive content of cast members while they are at home in quarantine and air them as interstitials in marathons of the show.
RESULTS: Delivered ratings growth across key demos, up +23% among W25-54, +17% among A25-54, and +11% among total viewers in Live+3 ratings.
RED NOSE DAY
CHALLENGE: Help Comic Relief pivot approach for 2020 Red Nose Day campaign in response to COVID 19 Pandemic.
SOLUTION: Create message of hope focused on helping the most vulnerable children.
RESULTS: Campaign raised more than $37 million.
MOUNTAIN DEW
CHALLENGE: Generate fan engagement and awareness of Mountain Dew’s high-energy brand among the elusive millennial male 18-34 target.
SOLUTION: Team Mountain Dew with four best friends from Staten Island, the Impractical Jokers, for a year-long partnership.
RESULTS: 40M impressions across linear, digital, social, mobile, event,
+200% over-delivery on content video views, +45% consumer intent to purchase Dew
McDONALDS
CHALLENGE: Communicate a vision moving forward to corporate executives, owner/operators, and restaurant workers, as the COVID 19 pandemic ravaged the world and created an uncertain future.
SOLUTION: Craft a virtual conference focusing on bringing together the entire franchise.
RESULTS: Increased awareness of strengths, growth areas, and how each individual can make a difference.
BATTLE OF THE PLATFORMS
CHALLENGE: Drive Pay-Per-View purchases and social buzz for Battle of the Platforms live event.
SOLUTION: Create story-driven content highlighting the competitors, their personalities, and giving a fans a reason to love or hate them.
RESULTS: Delivered Over 3.5 Billion Total Impressions
BIORE
CHALLENGE:
Drive social engagement with Biore's female 18-24 target during the I Heart Radio Music Awards.
SOLUTION:
We developed a targeted branded content campaign featuring beauty/style hack expert (and truTV star) Brooke Van Poppelen.
RESULTS: 62% over-delivery on video views among beauty product purchasers, 13M social impressions across campaign
AWARDS
PUBLIC AFFAIRS PROGRAM (SERIES)
BEST BRAND INTEGRATION CAMPAIGN
BEST BRANDED CONTENT COMEDY
BEST LIVE EVENT
BEST RICH MEDIA ONLINE AD CAMPAIGN
